Monday, January 3, 2011

Speedy gone bra-less

But that could be about to change. Top London store Selfridges have launched the first bra with a MAGNETIC clasp.

It fastens at the front, with the clips disguised by a bow. Matching knickers are also secured by magnets. But the underwear, designed by French firm Dement, will set you back ?165 for a set.

JOEL FOX put the new bra to the test against traditional hook-and-eye, U-loop and bow fasteners by seeing how quickly he and model Ingar Rose could undo them.

Here's how they got on.

Dement bra set at Selfridges, ?165, below.

Her - 0.5 seconds

Him - 0.5 seconds

Joel says: It's easy to remove but I'd rather fumble around than pay ?165.

Ingar says: Not practical - it keeps coming undone.

Peach bra, ?25, La Senza, below.

Her - 2.5 seconds

Him - 3.5 seconds

Purple bra, ?20, TK Maxx, below.

Her - 1.5 seconds

Him - 10 seconds

Pink bra, ?20, TK Maxx, below.

Her - 11 seconds

Him - 2 seconds

SALLY BROOK, Woman Editor

THIS has to be good news for couples who are brought together by magnetic attraction but let down by frustrating fumblings.

For many a promising coupling has been thwarted by the humble hook and eye.

It starts as an embarrassing and inappropriate "err... I've done this before - honest".

And as she decides to recite the lyrics to I Will Survive, he pulls and pinches her back. Until she eventually reaches around and up her back and in one movement magically unclips the offending item.

The magnetic bra's a good idea but the price tag will dampen steamy intentions.

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