So while you're picking up last-minute gifts, this is the perfect excuse to bag a bargain for YOU.
Take this seriously cool New Year's Eve outfit from River Island. The dress was ?120 (now ?50) and the boots were ?74.99 (now ?35).
Here, TONI JONES picks her favourite fashion fabulous sales buys.
H&M, GAP, BANANA REPUBLIC: Sale now on - average discount 50%.
NEW LOOK: Today (online), Dec 26 (store) - up to 50%.
WAREHOUSE: Tomorrow - up to 70% off.
SCHUH: Tomorrow - up to 30% off.
LITTLEWOODS: Tomorrow from 8pm - up to 70% off.
VERY.CO.UK: Tomorrow from 8pm - up to 70% off.
DEBENHAMS: Tomorrow (online), Dec 26 (store) - up to 70% off.
RIVER ISLAND: Dec 24 - up to 30% off.
RIVER ISLAND: Dec 24 - up to 30% off.
HOUSE OF FRASER: Dec 24 (online), Dec 26 (store) - up to 50% off.
JOHN LEWIS: Dec 24 (online), Dec 27 (store) - up to 50% off.
MONSOON/ACCESSORIZE: Dec 26 - 30% plus.
BHS, GEORGE, PEACOCKS, MATALAN, LA SENZA: All Dec 26 - up to 50% off.
HERE is our insiders' guide to surviving the sales in style.
KEEP IT SIMPLE: Choose clothing in simple colours that will work with lots of your existing wardrobe. Black, white and navy or grey always work, plus metallic and tan- coloured accessories.
SAVE THE PLANET: Those cotton tote bags you've been hoarding are the perfect way to carry your new bargains home. And they are much easier on your hands.
GO ONLINE: Do research before hitting the shops and see if your favourite pieces are on sale on store websites (most online sales start earlier than in-store).
MAP IT OUT: Work out a route that will take in all of your favourite shops in order.
And don't forget a cake stop to keep up your energy.
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