Marlboro Classics Menswear Spring Summer 2011

 Marlboro Classics Menswear Spring Summer 2011The MCS Marlboro Classics collection for Spring Summer 2011 is a 360? journey into the iconic clothing of the American Dream, where all items make the most of modern material research and an exquisitely Italian feel for design. To the traditional values of quality, authenticity and ease, MCS adds a fashion twist that's also a rediscovery of the brand's own genetic code: as in the rugged spirit of the West applied to urban jackets, caban-sand shirts. It's a more sophisticated approach to the universe of casuals through new takes on favorite denim washes and treatments, the multiplication of prints for shirts and Ts, a fresh use of lighter weight fabrics.
From country to biker styles, from surf to work wear, all the way to the line's more urban themes, now the slant is on experimentation, on totally today detailing, material research, colors, washes and fits. The check fabrics defining shirts take on candy nuances, delicate embroideries, different fits to connect with various worlds.Denims come in a wider range of fits, offer a greater and stronger selection of treatments, all while developing the fabric's organic soul. The green spirit emerges also in the knits, namely in the recycled cottons in natural hues flanking the brighter colors.The traditional John Wayne jacket introduces a re-edition featuring rubberized cotton.Leather, treated as if a fabric identifies bombers and biker jackets having a natural vintage flair thanks to contrast plating and waxing.The army look as well gets a detailing update, there in the jersey linings on safari jackets and blousons, in the tiny floral camouflage prints, in the eco treatments.Dazzling surf colors are diluted by bleach washes for the shirts with floral decors. New cotton/linen denim creates the latest in lightness for the chinos.
Urban themes meet the brand's authentic core: blazers go slouch-chic thanks to destructuring, distressingand coloring that heighten the edgy used and textured appeal. Stripe patchworks tone down the classic men's shirt.
The same spirit comes through in the accessories: nabuck desert boots and derby lace-ups in powdery hues, multicolor faux-leather thong sandals, plus metal hook distressed leather boots for the city. Meanwhile, what distinguish the generally extra large sport bags are the canvas/calf and denim/leather material mixes.
MCS Marlboro Classics so designs a collection that cuts across traditional casual, outdoor and urban categories, mixing and merging elements in perfect synch with the spirit of freedom that has continued to mark the brand for 25 years.